Digital Marketing and How to Start It?
What is Digital Marketing? Get a complete introduction to digital marketing and learn the tools and knowledge you need to make your business successful.
Digital marketing is the most cost-effective way to market your business, and with the growing digitization across all industries, if you're not doing digital marketing – your business will have a lot of difficulty growing.
What is Digital Marketing?
Digital marketing is a broad field that promotes products or services on a web-based channel ('digital') as opposed to traditional billboard, TV and radio-based marketing. Digital marketing includes email, social media, display advertising, search engine optimization, Google Adwords, affiliate marketing, influencer marketing and more.
There are also a variety of tools and services available in digital marketing, which you can choose from and do different things. And marketing in the digital sphere also requires many supporting professionals like designers, software developers and analysts.
Why am I telling you all this? I'm telling you this so that you know that it's a good thing that you're stepping into the field of digital marketing right now because the sooner you start the sooner you'll be able to bridge the gap. This guide is your starting point, from here you can start your digital journey and move your business forward.
The problem is that digital marketing is a huge task. It is made up of a few major marketing channels, which are divided into dozens of smaller marketing routes, each of which requires specific knowledge and skills of their own.
In this article we will provide a basic overview of the following digital marketing channels:
Search Engine Optimization (SEO) – This basically means creating a good website
Social Media Marketing
Pay Per Click (PPC)
Content Marketing
Affiliate Marketing
Marketing Automation
Email Marketing
Email Signature Marketing
Listing Services
For most small businesses, if you’re not online, you don’t exist
As a small business owner, you can’t avoid the terms “digital marketing” and “online marketing.” But what does it really mean and why is it important to your business?
In the most basic terms, digital marketing refers to any activity or strategy you use to market your business—product or service—online. And keep in mind that “online” includes desktops, laptops, tablets, smartphones, or any other mobile device you can think of!
You can delve deep into the world of digital marketing, and because it relates to the digital world, it continues to evolve. New tools and strategies for digital marketing are constantly being developed.
But don’t let this overwhelm you. As a small business owner, you simply need to understand the basics of digital marketing so you can choose the activities that are best for your business.
And, no, digital marketing isn’t just for online businesses and e-commerce. Even if you have a physical business, like a store or yoga studio, you still need to understand and use basic digital marketing activities to reach customers. Why? Because consumers are spending more and more time online.
According to a recent Pew Research study, about 25 percent of American adults report that they are “constantly” online and 75 percent of American adults go online at least once a day. That number sounds like a lot, right? Well, you can expect this trend to keep growing. About 75 percent of consumers research a business online before making a purchase.
This means your business needs to be online, and actively marketing digitally to consumers so you can find them before they find you.
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