How to Make Money with Google AdSense in 2024?
You are probably familiar with Google AdSense. If not, here is a three-step brief description for you:
Step 1 – You add your ad inventory
Step 2 – Advertisers bid on your ad spots
Step 3 – You can turn your earnings into cash
Our recent blog post explained what bid types are available in Google AdSense ads.
Today, we will tell you everything you need to know before you start making money with Google AdSense.
What is Google AdSense?
Google AdSense is one of the most popular Google monetization tools. It allows publishers to earn money from their content by displaying programmatic ads on their website. It is a free platform that connects website owners with advertisers.
Benefits of Google AdSense
It's free to join.
Suitable for small publishers (<100k monthly visitors).
The setup process doesn't require technical knowledge.
The Auto Ads option automatically generates ads for your website and adjusts them to each screen size.
One AdSense account can be used to monetize multiple websites.
It can be used to monetize Blogger.com or YouTube content (subject to requirements)
Disadvantages of Google AdSense
Only one demand partner (Google) - cannot sell ad impressions at the highest price like header bidding.
Google takes a 20% commission of total ad revenue.
If you don't meet the AdSense payment threshold ($100 or €70), you won't get paid that month until the overall earnings threshold is reached.
If your account is terminated, you will not be able to use AdSense again and, in some cases, will not be able to monetize content with other Google products like Google Ad Manager.
Google may terminate your account without warning.
The Auto Ads feature may sometimes display two ads side by side or display blank space in place of an ad, which is bad for user experience.
Why choose programmatic advertising with Setupad instead?
The Setupad Prebid Managed Account is a service designed to optimize publishers’ ad revenue through header bidding. Header bidding is a technique that allows multiple ad exchanges to bid on ad inventory simultaneously before calling on traditional ad servers like Google AdSense.
This approach increases competition for ad inventory, leading to more ad revenue for publishers than Google AdSense. By integrating Setupad’s solution, publishers can increase their monetization performance by gaining immediate eligibility for Google AdX, a premium ad exchange with a high barrier to entry. With Setupad, websites of any size can access Google AdX, provided they have a proven track record of quality content and audience.
How does Google AdSense work?
To get started, you’ll need to create a Google AdSense account. Then, add a small piece of code to your website, and that’s it. Afterwards, Google will automatically match the most relevant ads with your website and show them to your users.
Google says: "AdSense works by matching ads to your site based on your content and visitors. Advertisers who want to promote their products create ads and pay for them. Since these advertisers pay different prices for different ads, your earnings will vary."
These ads come from Google Ads, a platform used by advertisers. To decide which ad will appear on your website, Google AdSense runs an auction, in which the highest bidder among Google Ads advertisers wins. You get money whenever someone clicks on your ad.
What benefits do advertisers get from Google AdSense?
First and foremost, advertisers benefit from Google AdSense because this platform is linked to Google Ads which uses a pay-per-click model. This means that advertisers only pay when someone clicks on their ad, which is more cost-effective.
Websites featured in Google AdSense are those in the Google Display Network (GDN). Since the GDN includes 2 million websites, advertisers have a large group of potential customers they can target.
Furthermore, advertisers can target users based on their interests and demographics, ensuring that only relevant people will see their ads.
Advertisers can choose from different formats that best match their ad message and their goal.
How to set up Google AdSense?
To setup Google AdSense, you first need to make sure that you meet the eligibility criteria. After that, you can apply for an AdSense account.
What are the requirements for Google AdSense?
You must be over 18 years of age.
You will need access to the HTML source code of the website you want to make money from. Your website must have sufficient content.
Your website must have original, high-quality content.
You must not generate or encourage invalid activity on your site (e.g., invalid clicks, invalid traffic).
Your site must be free of offensive, hateful, and adult content.
You must comply with Google News, the AdSense program, and Google Search Essentials (formerly Webmaster Guidelines).
Make sure your site has good usability and is free from malware, malicious redirects, phishing, and other practices that cybercriminals can use to steal and interfere with website use.
Avoid misleading titles or buttons that could be mistaken for advertising. For example, don’t name a section on your website “Helpful Links” and don’t entice users to click on an ad.
In addition to the above requirements, there are also some informal rules that can help you get approved in AdSense.
For example, your website must be at least 6 months old and have a privacy policy
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